Rebranding

Don't be too quick to jump in to a rebrand as there's so much more to consider than just a refresh of corporate assets. You must take time to plan.

7 Things to consider before rebranding your business:

• Why are you rebranding?

• Achieving team-buy in when rebranding.

• Think about your existing brand value and the impact of rebranding.

• Managing customer perceptions.

• Communication throughout your rebranding plans.

• Considering the touch-points for rebranding success.

• Cost of implementation.

Iif your company's vision, mission, values, and market are no longer reflected in your brand then you must certainly consider a rebrand . You may only require a part rebrand and taking the time to plan and cosider the points above will identify a part or full rebrand, then you'll be able to create a strategy accordingly.

Make sure you engage with all stakeholders, their input is vital to bringing them with you on the project and delivering with success. Whatever you do, do not rush into this and launch prematurely to your audience without informing them of your intentions.

Here's a great article from HubSpot covering all of the above in more details and if you're interested in finding out how I can help you from the initial plan, new tone of voice to new logo design please do drop me an email info@manyhatsmarketing.co.uk or give me a call 07749210576.

https://blog.hubspot.com/marketing/rebranding